Our Story
The company was born in 2002 alongside the birth of James and Amanda's first child. They lived on a small farm in Northern California and while James worked to support the family, Amanda began her study of growing herbs and flowers and their medicinal uses.
The new baby gave Amanda the incentive to make her own mother and baby lotions, using the plants growing on the farm. It was not long before the small production of lotions extended itself for family and friends.
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Living in rural California the family was fortunate to develop a deep, transcendent relationship with the land. Amanda spent several hours each day identifying the wild plants growing in the nearby fields and woods. Observing them in all seasons and stages of growth, she came to know them intimately; learning about their preferred environment, how they like to grow, their smell, taste, and subtle energies. By living closely with these plants, the family directly experienced their potential for healing.
In November of 2005 Amanda got a certificate from the California School of Herbal Studies in The Roots of Herbalism, cultivating her skill in Herbal Therapeutics, Materia Medica, Medicine-Making, Physiology, Botany and Growing Plant Medicine. This and the birth of their second child created the solid foundation for In Joy Botanicals in February of 2006, in the surrounds of Lake and Sonoma Counties.