OUR BELIEFS & VALUES

 

Each plant possesses a distinct energy or vibrational essence. When we harvest a plant, we offer our gratitude and prayer in exchange; honoring the plant's essential nature and medicinal wisdom. This simple concept is at the heart of indigenous medicinal practices and has been with our company since it’s inception in 2002.

 

We approach the plants we grow and gather with care, respect, and reverence. We gather our herbs much like indigenous groups; growing, gathering, and harvesting with intent and love for our Mother Earth - or Pachamama (Quechuan word for mother earth, a community of South American Indians in Peru who were formerly the ruling class of the Incan Empire).

 

In Joy is a value-based organization, striving to conduct business in an ethical and enlightened manner that respects nature’s vibrant beauty. This is the foundation for how we define success, to maintain impeccability in every step of the process.

 

Attention to detail is the cornerstone of our relationship with plants, leading to a deeper understanding of their uses, relationships with human beings, and their place in our ecosystem.

 

We believe in the potent medicinal aspects of plants. We want to bring those medicinal qualities to you in the most pure and essential form.

 

From harvesting to bottling, our products are minimally processed in a sustainable way. This is one of our many contributions to a vibrant future.